Some of the most successful news sites or blog sites are highly targeted websites, aiming for a specific type of person. Specific sites are more likely to attract search engine traffic, more likely to get passed approaching within a community and also comely higher-paying advertisers than more unspecified websites.
Here’s how to start a targeted news or blog site.
=> Select a Specific Topic or Area of Interest
The more specific you can get, the better.
Instead of “online business” which is a hugely crowded market, a much more specific website would raken a blog about “raising venture capital for an online business.”
You can too target specific locations. For example, “San Francisco Restaurant Blog” has a very good on spec of making its way around the SF foodie network.
=> Stay on Top regarding Current Events in Your Field
It’s crucial if you’re blogging about a specific polestar that you stay on top of the industry. There are a few ways to do this.
The first is to subscribe to RSS feeds from various blogs in your industry. Whenever a piece of news hits one of these blogs, you should be the first to know.
You can also work a news and website aggregator like YourVersion to stay on top of non-blog websites.
=> Write accompanying Personality and Insight
Let your behavior out moreover let your thoughts be known. In many markets, what’s being talked about has been beaten to decease so many times that people like blogs based more on the personality than the news they carry.
Of course, you still undergo to provide Grade A content. This often comes in the conventional of your own personal insights rather than judicatory facts.
One great example is the Rich Jerk website. The Rich Idiot isn’t teaching anything that the internet marketing community doesn’t know. In fact, it’s very basic information. But his personality is so interesting moreover so insulting that people can’t help but read the entire website – and by that time feel like they have to buy.
=> Apply Proven Marketing Techniques
Make your website search engine friendly. Start building an email list. Bring To Light other people in your industry that you can partner with.
Add Google AdSense to start monetizing your site to start with; but don’t underestimate what others would be willing to return for an ad arrangement on a prominent site in a specific industry.
For example, if you retain a health website, you might be getting $5 CPM from Google. But an advertiser who sees your site as good branding to be associated with might be willing to pay as much as $15 CPM – sometimes more.
Starting a targeted news oppositely blog site is a great order to build a solid reputation in an industry. You can make more money than a broader website, with inferior work to boot.