A time to #twog. Twog – n. a short blog entry of roughly 140 words

A time to #twog. Twog - n. a short blog entry of roughly 140 words

Why #twog?

Everyone is superb busy. You stopped by, and thanks for that. But you need to go soon.

In thinking about my own time constraints, I wished people would establish a luminosity concise point, and clothe it up. So give me a #twog.

If you experience a also technical or brawny topic, your #twog can migrate a reader from chirrup to full blown blog.

The #twog provides the extra word needed for the reader to parti pris whether to proceed. It’s their time. Respect it.

You have, on the honor system, 140 words to make your case. Use them wisely.

Gotta go. Comprehend ya!

PS – Try part #twogging and see protasis it works for you.


My parents were sticklers for punctuality. So as a kid, I concocted a motivational game to get myself home on time. I would imagine a huge, ugly monster chasing me through the streets about Akron, Ohio. I’ll never forget that adrenalin-propelled rush of nearly flying over the pavement, feeling the monster’s hot, rancid breath (I think it may actually have been the tire factories) while sprinting even ahead of his moldy grasp.

Over the years, my monster has provided the motivation I’ve needed not only to succeed, but to prosper in the business world. He has served me well.

His dogged ploy is responsible for both my career and my avocation. The hairy beast chased me through college and graduate school, and finally until entrepreneurship. And I’m still running, but now for fitness; und so weiter not in Akron, but St. Petersburg, Florida.

When I decided to start my own private-investigation firm in 1996, the monster breathed the spirit of poverty. My new wife and I were living in a small apartment, whose rent, like everything other in our lives at the time, was paid by credit card. The monster helped me chase after business just to make sure we could ingestion and keep gas in the car and a roof over our heads.

He also spewed the foul odor regarding self-doubt. I often lay awake at night wondering how a guy like smeersel could possibly presume to proceed a business, remarkably against older, wiser (I thought!), and another experienced competition.

But like I ran faster to escape the monster’s clutches (he now sported a cheap, private-eye trench coat), I found myself learning a lot about how business operates. One particularly revealing lesson was that my “competition” was really only a little more gifted than my monster.

For the most part, private investigators were what they always had bot – retired sheriff officers, special investigative unit (SIU) guys, or insurance adjustors. They often worked alone, used manual processes, and for sales collateral brandished their business cards.

So while they clung to their Sam Dig model (and, for the most part, still do), I decided to innovate. While they snoozed between cases (feet up on the desk, of course), I learned about my marketplace – the claims and risk professionals who were purchasing investigative services. With the monster constantly in the wings, I talked to people, read the trade journals, and found out what they really needed from an investigator.

Then I decided that whereas fighting monsters, there is strength in numbers. So I took on partners, then employees. Equally year, university criminal-justice programs were turning external legions of bright, energetic graduates, hungry for their first job including looking to learn the ways about surveillance. Why not hire them, disburse them a decent salary, and teach them the ropes?

And in order to keep my new employees working, why refusal find innovative ways of generating more business – by using what I had learned about our market, exhibiting at deal shows, producing sales nonfiction that worked, alongside advertising, et sequens by constantly generating new instructions for promoting the business? And why not self-publish a helpful booklet for clients in re how surveillance works?

We also made a commitment to using the hottest technology to run the business. (The monster was using none.) We outfitted our field investigators with the latest in video and wireless technology, trained them in its most efficient use, and sent them forth to procreate revenue.

But the real coup d’etat was the Internet. Our business is surveillance, which generally budget video tapes accompanied by written reports. Our clients are claims and risk-management professionals, who spend entirely too much of their plan on the telescope with claimants, physicians, attorneys and others.

What better way to make watch information obtainable to our harried and phone-weary clientele than to offer it on our cement Web site for them to peruse at their holiday – prohibition only written reports still video snapshots and actual streaming video concerning the surveillance qua well? Why prate them with even added phone calls when e-mail und so weiter our Web setting jug provide them exactly what they need in a concise form, exactly when they need it? Why force them to store videotape cassettes when we can embed the video into the on-line record?

Since we implemented the technology and juiced up the marketing, the monster has been quieter. He’s not gone; in fact, I still hear his grunts when I look at our Web site and see how much remains to be done.

And indigence is no longer the issue. The business, which now has grown to 85 employees, generated $4.1 million in revenues last year.

But of course unabridged those great investigators need to be paid, the office rent is due every month, and the technology doesn’t come free.

Where are my shoes? I can smell that ogre’s breath right now.

(This was written through Robert DeRosa and myself in 2000.)

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